Digital shelf for brands
Your brand on every shelf, exactly as the shopper sees it.
Digital shelf analytics for brands that sell through retailers, marketplaces and distributors. Content compliance, search rank, MAP and pricing, availability, ratings and reviews, unauthorized sellers. Captured daily from every retailer that carries you, matched to your catalog, with the evidence attached.
Digital shelf data for global brands, manufacturers and the platforms that serve themConsumer, automotive, industrial and B2B brands, across retailers, marketplaces and distributor portals.
What brand teams track with it.
Six views of the same shelf, from one daily capture matched to your catalog. Each finding carries the page, the time and the seller it came from.
Digital shelf content compliance
Titles, bullets, descriptions, images, videos and enhanced content checked against your approved assets on every retailer, every day.
content scoreimagecopyShare of search and rank
Where your products and competitors appear for the terms that matter, sponsored versus organic, by retailer and category.
rankshare of shelfMAP and pricing compliance
Shelf price against minimum advertised price for every seller, with dated, page-level evidence your compliance team can act on.
mappromoevidenceAvailability across retailers
In stock, out of stock and low stock by retailer, store and zip code, so lost sales are found before the weekly sell-through report.
availabilitystoreRatings and review intelligence
Ratings, review text, velocity and Q&A across retailers for sentiment, defect detection and content improvement.
reviewsq&avelocityUnauthorized sellers and grey market
New sellers checked against your authorized list, with price, fulfilment and listing evidence, on the marketplaces where they appear.
sellersbuy boxFrom national retailers to distributor portals.
Consumer brands live on retailer sites and marketplaces. Industrial and automotive brands live on distributor catalogs, trade portals and B2B storefronts, often behind a login. Import.io captures both, in every market you sell in.
- Retailers and marketplacesNational and regional retailers, marketplaces and their third-party sellers, with store and zip context.
- Distributors and B2B portalsDistributor catalogs, trade portals and dealer sites, including authenticated pages captured under governed sessions.
- InternationalAny locale, currency and script, fetched from the right region. Programs running today across eight-plus markets for a single brand.
- Your own DTC and dealer sitesYour storefronts and dealer network monitored alongside third parties, so the whole shelf is in one view.
- Matched to your catalogGTIN and model first, then AI attribute and image matching with a confidence score. Retailer renames do not break your history.
Full Synthetic Motor Oil 5W-30, 5 qt
- gtin
- 0 79191 20101 6
- model
- FS530-5Q
- map
- $24.99
- authorized
- 14 sellers
5W-30 Full Synthetic Engine Oil, 5 Quart Jug
- gtin
- 0 79191 20101 6
- model
- FS530-5Q
- price
- $22.47
- seller
- not on authorized list
- captured
- 06:12 UTC · page snapshot
Built for the shelf as it actually is.
Retailer sites resist automated access, rank differs by store, sellers change hourly and content is edited without telling you. This infrastructure has run them since 2012.
Search rank by store
Rank and sponsored placement as seen from a given store or zip, not a national approximation.
store 45202 · rank #2 organicContent, not screenshots
Titles, bullets, images, videos and A+ content extracted as fields you can diff against your approved assets.
title match 92% · 3 gapsEvery seller, every hour
Third-party sellers, Buy Box ownership and price dispersion on marketplaces, at the cadence sellers change.
27 sellers · 9 unauthorizedAuthenticated portals
Distributor catalogs and trade portals captured under governed sessions with your credentials.
13 trade logins, 8 markets, monthlyAnti-bot handled
Fingerprinting, rate limits, challenges and geo-blocks handled inside the run, not by your team.
challenge → handled inside SLAReviews at scale
Full review text, ratings, dates and Q&A across retailers, deduplicated and dated for sentiment and defect analysis.
88,310 reviews · velocity trackedInternational shelves
Any locale, currency and script, fetched from the right region with the right store context.
de fr ja pt-BR 190 localesDaily QA on every drop
Row counts, fill rates, match stability and sample cross-checks against source HTML before delivery.
7 checks → released 06:41Digital shelf data types we capture.
Structured, typed and matched. Each field documented in a contracted schema before the first delivery.
Product details and content
Title, bullets, description, images, video, enhanced content, attributes, variants and category placement.
Rankings and share of search
Position by keyword and category, sponsored versus organic, share of shelf for you and competitors.
Prices, promotions and MAP
Shelf price, sale price, seller price, promotion type and depth, MAP variance with evidence.
Availability
In stock, out of stock, low stock, ship and pickup options by retailer, store and zip.
Reviews and Q&A
Ratings, review text, dates, verified flags and question and answer threads.
Sellers and Buy Box
Seller name, count, fulfilment method, authorized status, Buy Box winner and price dispersion.
Digital shelf monitoring, explained.
Digital shelf monitoring is the continuous capture of how a brand's products appear on the retailers, marketplaces and distributors that sell them: whether the content is correct, where the product ranks in search, what it is priced at and by whom, whether it is in stock, and what customers say about it. It draws on the broader eCommerce product-data layer. Brand, category and e-commerce teams use it to protect margin, win search, fix content and grow sell-through where they do not control the storefront.
The difficulty is not the dashboard. It is capturing the shelf reliably from sites that resist automated access, matching your products to listings that retailers describe and rename at will, seeing the shelf by store rather than as a national average, and producing evidence a retailer or a seller cannot argue with.
Import.io handles those as infrastructure: capture on the hardest retail sites in production since 2012, layered AI matching with a confidence score on every pair, store and zip-level context, dated page snapshots on every finding, and daily QA against a contracted schema. The result is available in Aperture or as a fully managed web data feed. For the metrics themselves, see our guide to digital shelf analytics.
- FrequencyDaily as standard. Hourly for sellers and Buy Box on marketplaces.
- CoverageRetailers, marketplaces, distributors, trade portals, DTC and dealer sites, international.
- MatchingGTIN and model first, then AI attribute and image matching with a confidence score.
- EvidenceDated page snapshot and seller identity on every MAP, content and seller finding.
- Time to valueFirst shelf view across your retailer list typically within two to three weeks.
Trusted where the shelf is hardest.
Global consumer, automotive and industrial brands run their shelf programs here, alongside the platforms that sell digital shelf analytics to everyone else. If they trust the capture, your brand team can.
Ask for a referenceIn production continuously.
Leading platforms run their capture here.
Queries a year on one production feed.
Markets in one global brand program.
Identifier-backed match confidence.
Managed production operations.
450M. Queries a year sustained on a single feed for one marketplace customer.
Questions brands ask.
Short answers. Longer ones on the call.
What is digital shelf analytics?
The measurement of how your products appear and perform on the retailers, marketplaces and distributors that sell them: content accuracy, search rank and share of shelf, price and MAP compliance, availability, ratings and reviews, and who is selling. Import.io captures the underlying data daily and matches it to your catalog.
How do you monitor MAP violations?
Every seller's shelf price is captured and compared to your MAP by SKU. A violation produces a finding with the seller identity, the price, the variance and a dated page snapshot, delivered as an alert or in your feed for your compliance process.
Can you identify unauthorized sellers?
Yes. New sellers on each marketplace are checked against your authorized seller list. Unknown sellers are flagged with their listings, prices, fulfilment method and evidence.
Do you cover distributors and B2B portals, not just retailers?
Yes. Distributor catalogs, trade portals and dealer sites are captured, including authenticated pages under governed sessions with your credentials. Industrial and automotive brand programs run this way today.
How is search rank measured?
By keyword and category on each retailer, distinguishing sponsored from organic placement, from the store or zip context you specify. Share of search is calculated for you and named competitors.
How is the data delivered?
In Aperture as scorecards, alerts and exports, or as a managed feed to S3, SFTP, API or webhook in CSV, JSON or Parquet, with a manifest and a QA pass on every delivery.
How quickly can we see our shelf?
Feasibility per retailer in days. A first shelf view across your retailer list is typically delivered within two to three weeks of scoping.
Build what comes next